It’s tempting to say that when you’re passing from your teens into your 20s, all you know is the present. But Ally Cribb’s haunting “Now” is far more world-wise than that oversimplification and the song’s own deceptively simple title—might suggest.

Halifax-based artist Ally Cribb brings an emotional depth far beyond her years in her latest single, “Now.” A captivating reflection on heartbreak, self-discovery, and personal growth, the song resonates with listeners navigating the complexities of life transitions.

It’s tempting to say that when you’re passing from your teens into your 20s, all you know is the present. But Ally Cribb’s haunting “Now” is far more world-wise than that oversimplification and the song’s own deceptively simple title—might suggest.

Emerging artist Ally Cribb is set to captivate listeners with her upcoming EP. Now, scheduled for release on July 19th, 2024. This new collection promises to solidify Cribb’s position as one of the most promising voices in the music.
Distributed by Universal Music Group under Akashic Rekords, Now showcases Ally’s expansive vocal range and heartfelt songwriting. For this project, Ally teamed up with producer Igor Vrabac of Akashic Rekords in Toronto. ‘Igor’s talent and his belief in my vision for a country EP were crucial,” Ally shares. “It’s the genre I’ve always envisioned for myself since I first picked up a .’

Ally Cribb’s “Now” explores love, loss, and self-discovery. The Toronto-based singer-songwriter brings her life experiences to the forefront, crafting a five-track collection of intimate, universally relatable songs, each expanding on the raw emotion she introduced in her previous work, “Unbroken.”

Toronto-based singer-songwriter Ally Cribb turns to music to express, and make sense of her life experiences and emotions. With a profound understanding of music, inherited from her musician father, Ally Cribb crafts thematic, emotive soundscapes. Each composition is not just a testament to her artistic skills, it is also a deeply personal and honest reflection on life.

Toronto-based singer-songwriter Ally Cribb turns to music to express, and make sense of her life experiences and emotions. With a profound understanding of music, inherited from her musician father, Ally Cribb crafts thematic, emotive soundscapes. Each composition is not just a testament to her artistic skills, it is also a deeply personal and honest reflection on life.

I enjoyed Ally Cribb’s EP “Now”, it’s one of those collections you can listen to on repeat and never get tired of. This EP showcases Ally’s incredible vocal range and songwriting prowess. With its raw and emotional tracks inspired by the last two years of her life, Ally shares stories of heartbreak, uncertainty, and coming-of-age experiences.

Over these last few years, Toronto’s Ally Cribb has been quick to establish herself as one of the more passionate names on the rise right now. With her 2022 debut EP ‘Unbroken’ cementing those warm and heartfelt tones she has been exploring since she first emerged, she has been spending much of the last few years figuring out her next move and where to take her distinctive sound. And after some time away from us, she now returns with her wondrous sophomore EP ‘NOW’, a release rekindling all of that bright and emotive energy she has harnessed since she first emerged.

THE RISING ARTIST SHOWCASES THE MOST PERSONAL AND VULNERABLE SIDE OF HER SOUND ON HER THOUGHTFUL SOPHOMORE EP NOW

The music of Toronto, Canada-based pop singer songwriter Ally Cribb has been featuring on our pages since the end of 2022 when I shared her debut EP Unbroken.

Now is the follow up to that EP and explores Ally’s life from eighteen and into her early 20s, and the emotional turbulence that comes from romance in that period in our lives. Unlike Unbroken, Ally is the solo writer on all five tracks on Now, meaning we get a deeply personal record.

Co-founders Taylor Louderman (Mean Girls) and Ben Rauhala have revealed the winners of the 2024 Write Out Loud contest. Celebrating emerging musical theatre writers and their original work, 2024 marked the sixth annual competition.

This year’s four winning songs include “California” by Ally Cribb, “Necromancy” by Wren Mied, “Self-Portrait” by José Alba rodríguez and Yejune Kim, and “Fade Away” by William Shishmanian and Brooke Trumm.